Gift Mantra Handicraft: Building a Product Sales System Before Turning On Ads
Gift Mantra Handicraft manufactures resin statues. We built their complete product sales system — data, photography, catalogue and website — before launching any lead generation.
A resin statue manufacturer with strong products and no system to sell them online.
Gift Mantra Handicraft makes resin statues sold to retailers, wholesalers and bulk buyers. The products were good — the gap was in how they were organised, presented and marketed.
Gaps across presentation, organisation and lead generation.
- Product presentation was inconsistent
- Product organisation was scattered across files
- No catalogue existed to share with buyers
- No website to establish credibility or a Google presence
- No structured digital presence
- No lead-generation process in place
We built the foundation first, then turned on lead generation.
Rather than starting with ads, we organised the product data, created proper photography and use-case visuals, built a catalogue and a website — and only then launched Meta Ads.
Product Master Sheet
One structured sheet covering product code, size (H×L×B), colour, variation, wholesale price, retail price, and photo for every product.
Product Photography
White-background product photography with professional retouching, so every statue is presented consistently.
AI Product Use-Case Images
Resin statues placed in realistic home and interior environments, helping buyers picture how each piece looks in a real space.
Product Catalogue
A digital/PDF catalogue with product photos, prices, sizes and the essential information buyers need.
Website
A website presenting product categories, sharing the catalogue, and establishing business credibility with a proper Google presence.
Social media marketing was not part of this particular project.
Meta Ads & Lead Generation
Once the sales system foundation was in place, we launched Meta Ads targeting wholesalers, retailers and bulk buyers.
Campaign results
Approximately 50–70% of generated leads were relevant wholesalers or bulk buyers. This is an estimate, not a precisely verified statistic. Revenue and sales conversion figures are not included, as this data was not provided.
Build the foundation. Then generate demand.
Before
Product information scattered, no catalogue, no website, no structured way to generate enquiries.
After Phase 1
Organised product data, consistent photography, a catalogue and a website ready to represent the brand.
After Phase 2
A live Meta Ads campaign generating a steady flow of product enquiries from relevant buyers.
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